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Are smart locks used by wealthy people? How to change this concept?

2023-05-11

Many people may find it difficult to imagine that owning a dog is closely related to buying a Smart Lock. Yang Qin, chief data analyst of China Business Data Center, shared such an interesting survey result in his speech: people who raise poodle like to buy smart locks most, followed by those who raise golden fur, followed by those who raise bichons, Schnauzer, Border Collies, German Shepherds, Samoyes, Pug, Shih Tzu and Chihuahua.
After reading this ranking, you may already know why owning a dog is closely related to buying a smart lock. From this list, it can be seen that these people keep "famous dogs", and most of the people who keep these dogs are wealthy people. And these people have high requirements for quality of life, and naturally have a higher demand for smart locks than others.

Therefore, the reason why ordinary households do not install smart locks is not only due to insufficient recognition of smart locks, but also due to the decisive factor of price. At present, it seems that the general price of smart locks is between 1500 and 3000, while high-end products are priced above 3000.

For ordinary users, prices below 1500 are the easiest to accept. But due to the fact that smart locks are still in the early stages of market popularization, low-priced smart locks vary in stability, quality, and other aspects, many users feel that expensive ones cannot afford them, while cheap ones are not reassuring.

So, in order for smart locks to fly into ordinary people's homes, in addition to improving quality, improving cost-effectiveness is also very important. But raising the price of sex is not a disorderly price war.

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